Empire Truck Sales
March 2026 Report
Monthly Performance Overview — Website Traffic & Social Media
Executive Summary
March was a strong month for Empire Truck Sales across all fronts. With 17 posts published across Facebook, Instagram, and LinkedIn, the brand reached over 33,000 people on Facebook alone and drove more than 2,769 website sessions from organic social — consistent growth from the prior two months.
Organic social visitors continue to engage at a significantly higher rate than the site average — 51.82% vs. 39% overall — a clear signal that social content is pulling in relevant, interested audiences. New user growth hit its highest point in three months at 5,054, and follower counts are climbing steadily across all three platforms.
Brand Reach
Traffic & Clicks
Engagement Quality
| Metric | January | February | March | Trend |
|---|---|---|---|---|
| New Users | 4,721 | 4,732 | 5,054 | ▲ Growing |
| Returning Users | 717 | 730 | 735 | ▲ Growing |
| Sessions from Social | 2,718 | 2,726 | 2,769 | ▲ Growing |
| Engagement Rate (Social) | 53% | 53% | 51.82% | → Stable |
| Overall Avg. Engagement Rate | — | — | 39% | Baseline |
* Social engagement rate remains well above site average, confirming that social-sourced visitors are among the most engaged on the site.
The Jackson, MS locations page held the top spot in March — a strong indicator that social content is driving people to explore where to find Empire. Used inventory and parts round out the top three, reflecting high purchase and service intent.
Facebook is carrying the reach. With 33K impressions and 1,003 link clicks, Facebook is the dominant driver of social traffic to the site. Spotlight-style content — featuring individual team members and specific trucks — was the top performer, which maps well to Empire's audience of buyers who want to know who they're doing business with.
LinkedIn is punching above its weight. With just 821 impressions, LinkedIn still generated 220 link clicks — a click-through ratio that significantly outperforms the other platforms. This suggests a highly relevant professional audience that's worth investing in further.
Social visitors are engaged, not just browsing. The 51.82% engagement rate from social-sourced traffic versus 39% site-wide tells us that people coming from social are spending real time with the site — reading, clicking, exploring. This is the right kind of traffic for Empire's lead-gen goal.
The locations page is the top destination — optimize it. The Jackson, MS locations page is where social visitors are going first. Making sure that page has a clear call to action (directions, phone number, hours, contact form) would directly connect this traffic to real business inquiries.